Unveiling the Mystique: The Secret Embroidery Technique Behind Exquisite Jewelry
- THE BRAND EYE
- Feb 5, 2025
- 2 min read
NAHUA offers a wide range of jewellery with the cuffs and bangles that have made the brand famous, colourful earrings that are ultra light to wear, unique chockers, accessories such as brooches, but also embroidered clutches like jewellery, all in very limited stock to avoid overproduction.
It is a choice since the beginning of the adventure, only what will be ordered by the retailers will be produced and few quantities are proposed on the e-shop.
Each accessory is handcrafted using a skilful blend of two ancestral, high-end Indian embroidery techniques: AARI and ZARDOZI embroidery. All materials are carefully chosen to offer a quality product, for a visual and sensory experience.
One can only admire this exceptional work done by men.
At NAHUA, men embroider and women assemble the jewellery. We often like to point out this gender inversion which is normal in this South Asian society.
Designer Isabelle Moya talks about:
What defines Nahua?
Without hesitation, it is the desire to break out of predefined boxes.
It’s a whole creative process based on the senses, imagination with a touch of extravagance; a process that could be described as “unconventional” but which is the very essence of the brand.
Nahua is the insolence, the nose-thumbing to the fashion world in which I worked for 25 years.
This brand has freed me, I finally do what I think is right for my customers, I let my intuition guide my hand on the paper, without any injunction and that changes everything!
I wanted NAHUA with this guideline: sharing, generosity, sense of values, transmission and aestheticism.
"I hope that my customers feel this and that they find themselves in my indomitable side. My dearest wish is to see them smile in front of a NAHUA piece and say to themselves: I recognize myself there! ❤️"
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